BUSINESS STRATEGY

How to Start a Food Business in India: The 90-Day Roadmap

By Ajinkya Shevale · 12 min read ·

Starting a food business in India is an exciting but compliance-heavy journey. Whether you are launching a D2C snack brand or a cloud kitchen, a structured approach is the difference between a successful launch and a regulatory nightmare.

The 90-Day Launch Framework

  • Days 1-15: Research & Concept - Market validation, competitor analysis, and product-market fit.
  • Days 16-45: Product R&D - Formulation, sensory trials, and shelf life testing.
  • Days 46-60: Regulatory Filing - FSSAI registration, trademark filing, and company incorporation.
  • Days 61-75: Manufacturing Setup - Sourcing ingredients, packaging material, and final batch trials.
  • Days 76-90: Go-to-Market - Sales strategy, listing on e-commerce, and initial marketing push.

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