BUSINESS STRATEGY
Private Label Food Business in India: Sourcing, Quality & Compliance
By Ajinkya Shevale · 10 min read ·
Private labeling (white labeling) allows brands to bring products to market without owning the manufacturing facility. This asset-light model is popular with FMCG startups, but it comes with unique quality and regulatory challenges.
Key Considerations for Private Labeling
- FSSAI Relabeler/Repacker License: You must have a specific FSSAI license category even if you don't manufacture.
- Contract Manufacturer Audit: Ensure your partner follows GMP, GHP, and FSSAI standards.
- Quality Control Protocols: Establish clear specifications and testing schedules for every batch.
- Agreement Terms: Define responsibilities for product recalls, shelf life guarantees, and raw material sourcing.
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